KSPU Publicist
What
KSPU is the largest student-led on-campus radio station at SPU. I had the incredible opportunity to be involved as a publicist for KSPU from 2013 - 2016.
This job required me to promote, inspire, and bring awareness to KSPU on the relatively small campus. Most of the work was poster design which was then formatted to become a Facebook banner, Instagram photo, and sometimes even large-scale posters.
Other tasks such a rebranding, sticker production, t-shirt design, as well as signage, help to market KSPU and reach a wider audience. We’re not all just hot tunes, and great beats, but a group of passionate students who love music and inspiring others to share and connect that way.
Promotional Material
The ultimate goal is relating to the students while staying relevant. Quickly grabbing someone's attention and informing about what the poster entailed. We were able to boost our number of DJs from 12 last year, to 32 Winter 2015. More blog posts and writers have stepped up, and our engagement continues to improve.
Project Scope
Art Direction
Asset Management
Rebrand
Brand Strategy
Promotional Material
Marketing
Copywriting
Print Design
Photography
Occasional Mascot (that’s me in the panda suit above 🐼)
Branding
One especially important improvements for KSPU was their rebrand. From the beginnings, the panda has been the KSPU mascot. Music, of course, is the primary method of connecting with the SPU community. Considering both of these aspects, I began to look at how I could incorporate both the panda and the music element.
The result is iconic and memorable, circular logo design. The music panda, also known as Woodhouse has been branded and incorporated in every design that KSPU has produced since. The importance of the rebrand was to emphasize how KSPU is relevant on campus and the new logo proved how KSPU is an official club, not going away anytime soon.
From stickers, posters, Facebook banners, patterns, window signs, the logo has been almost everywhere.
Environmental Design
Pushing boundaries, and discovering new methods for advertising and representing KSPU has brought greater awareness to the club, resulting in an increased number of student DJs, involvement, and blog posts.
One important goal that I had for KSPU before I graduated was to very clearly mark the location of the KSPU office. Though the club is well-known, often students are unaware of the location. To bring more awareness, I wanted to get the approval to incorporate the logo on the KSPU station window. After many faculty interactions, meetings, and speaking with SPU facilities, the project was approved, and now KSPU is even more present on campus.
Above is a table covering that I painted. It's used when KSPU has a table at an SPU event. It's a great way to brand us and help us to stand out in a sea of white and black tablecloths. Students know right away what club they will be interacting with.